Overall, 350 million photographs are transferred day by day to Facebook.. Facebook allows its users to collectively upload their pictures as photo albums to keep their favourite moments organized in website.
Facebook has a dynamic content type,
but it is the captivating visuals that manage to grab the user’s attention the most.
Marketers have identified that, and they have started embedding Facebook photo albums to websites, and the benefits they bring in are endless.
Want to know some of these benefits? Continue reading.
6 Benefits Of Adding Facebook Photo Album To Website
Increase Website Vibrancy
If you wish to generate a good marketing first impression on your website visitors, you must begin by focusing on your website’s visuals. The particular reason is that they play a major role in helping you decide whether the visitors would want to stay longer and engage with its content.
When you embed the Facebook photo album on your site, you bring that vibrancy factor to your site, impress the website visitors, and it creates a positive impact on them. It encourages them to keep visiting back and recommend your website to their friends and followers.
Enhance Visitors’ Engagement
When you embed the Facebook Photo Album on your website, you give the visitors something to dwell upon and engage with. They spend more time on your website to explore your Facebook photo album because of the impact Facebook content has on the masses, which increases your website’s dwell time and decreases the number of bounce rates.
Not just that, The Facebook photo album also has Facebook’s like share & comment features that enable them to interact with your Facebook feed without leaving the website.
Improve Website Performance
When you embed the Facebook photo album on your website, it improves your website’s performance. It also helps to keep the website optimized so that the visitors have something new to engage with each time they visit. You just have to embed the Facebook photo album once and focus on creating content for Facebook. When you do so, you are creating content for both your website and your Facebook feed.
The Facebook photo album updates in real-time, which means that each time you add a picture to your Facebook photo album, it will automatically appear on your website, keeping it refreshed. It also entices the visitors to keep coming back to check what new content you have to offer.
Enhance Your Reach
When you embed the Facebook photo album on your website, it helps you enhance your reach and get explored by a new set of audiences. Your website visitors, who come across the embedded Facebook photo album,
get to know about your Facebook presence as they engage with it and are fascinated to explore more.
They might search for you on Facebook, or the Facebook photo album may come with a button that can redirect the visitors to your Facebook page. Along with exploring, it is likely that they will share your Facebook content among their friends and followers, improving your Facebook likes and followers like never before.
Improve Social Proof
Organize hashtag campaigns or contests using relatable hashtags. You can choose a trendy topic or something most people relate to. Post the content created by the participants as a Facebook photo album and further embed the album on your website. When you do so, you make the hashtag contest visible to your website visitors.
It creates a social proof possibility for your brand when these visitors see their peer consumers as participants. They also feel encouraged to participate in your hashtag contest/campaign, use your unique hashtag and create posts for your, leaving you with abundant content for your website’s Facebook photo album.
Build User Trust
User-generated content is a widely preferred content type among consumers, especially when it comes to investing in something online. That’s because, as the digital space is evolving, you will find many brands providing services online. Now, that gives consumers many choices, but that also leaves them in a dilemma to choose a brand or a product among many options available.
In that case, when you embed the Facebook photo album equipped with user-generated content on your website, it builds trust among the website visitors. When the website visitors see someone like them using your products or services, depicting the real-life use case, it helps them trust you and choose you over many other brands like you.
Let’s Call It A Wrap!
Reaching the end, we hope that you have a better understanding of Facebook Photo Albums. Not to forget its benefits for your brand when you embed it on your website.
So, what are you waiting for? Collect all those exciting Facebook photo albums, embed them on your website, and get ready to leverage all the amazing website benefits it would bring in!